Hyundai Commercial Analysis Essay - 988 Words

The Hyundai commercial caught my attention due to its interesting plot. It seems to be a typical car advertisement until you look at it with deeper thought. The situation reveals something totally opposite of what they actually meant to do. Hyundai may have known exactly what they were doing, putting an advertisement out there that would not be easily forgotten. However the impact of this message can be an extremely negative image for Hyundai. The image they end up portraying can cause extremely negative publicity or send people the wrong message. Portraying the message that committing suicide is both acceptable and can be extremely easy. The advertisement I’ve picked ended up being the Hyundai commercial attempting to sell their new air†¦show more content†¦This is saying that suicide is okay, and they should not be sending this out. Suicide is already a rising issue in our society and we don’t need to make it socially acceptable. It seems to glamorize the act of committing suicide instead of showing the true effects of suicide. Also, true side effects of suicide effects more than just the people killing themselves, it travels over into the lives of friends and family. People who are entirely innocent begin to blame themselves for the act of one person who chose they didn’t want to live any more. It shows us that it is actually a peaceful way for one to kill themselves. Nevertheless, the man never struggles or experiences any pain that we can see. Hyundai shows us a nice house and a shiny new car no apparent signs of him having a reason to commit suicide. This message shows people that c ommitting suicide is something you can do, as if it’s acceptable. Suicide is not something that should be considered acceptable in any way. It affects more people than just the one committing the act. This advertisement also opens up new options for people who couldn’t precisely chose how they wanted to kill themselves; perhaps the only thing keeping them back was the fact they were scared it would hurt and now they have an advertisement that makes it look easy and painless. Statics show the average young adult spendsShow MoreRelatedHistory Development And Growth Of Hyundai Motors1634 Words   |  7 PagesHistory Development and Growth of Hyundai Motors Hyundai Motor Company is an international automobile design and manufacturing firm which is based in Korea. The company has several subsidiaries with operations in other countries such as America, China, Russia and other smaller sales outlets all over the world. The major focus of the company is in the design, development as well as manufacture of automobiles and also the crucial parts of motor vehicles. It has a close focus in the heavy duty automobilesRead MoreAs An Audience That Enjoys Media Entertainment, We Find1205 Words   |  5 Pagesevery year to see what commercials will appear during the Super Bowl. Last year s Super Bowl featured various commercials that target particular audiences requiring a great deal of planning and meticulous execution. Thus, audiences that enjoy these commercials become part of more than just the game; they are given an opportunity to become part of a bigger picture by analyzing what message the composer is attempting to persuade to the public. As I reflect on these commercials, I want to understandRead MoreMahindra E20 Case analysis1636 Words   |  7 Pagesï » ¿ Contents I. Introduction II. SWOT Analysis III. Marketing Mix Strategy of Mahindra E20 IV. Market Share and Sales Analysis V. Conclusion Introduction: Mahindra e20, previously called Reva NXR, it is an urban electric car hatchback, manufactured by Mahindra Reva Electric Vehicles. E20 is the successor of REVA G-Wiz successor and was developed by basing REVA’s technology. E20 was launched in India in March 2013 at a price range of Rs 6.5 lakh to Rs 8.5 lakhRead MoreFear and Sex Appeal of Advertising810 Words   |  3 PagesThat is why advertising often appeals to such base, human instincts as fear and sex. The sexual element of the one-sided appeal of the Secret Deodorant commercial entitled Fear of Being Exposed is evidenced by the use of a young, slender beautiful woman in a party dress lifting up her arms and looking seductively at the camera. The deodorant commercial suggests to the targeted woman consumer that she wants to be desirable, which means selecting a deodorant that does not leave heavy build-up under theRead MorePrescription Heroin Is A Treatment For Other Treatment Essay834 Words   |  4 Pagesup in a steril e environment helps visualize what they are trying to do. If this were the selling point for the article, I believe they would sell several on the idea. TV Commercial Analysis https://www.youtube.com/watch?v=-R_483zeVF8 I watched a commercial for car finder by Hyundai Genesis. In the commercial Chris Hart lets a boy that is taking his daughter on a date, take his new car. Little does the boy know, Chris Hart has the Finder linked to his smart watch. While on theRead MoreCompany Analysis : L Brands Essay1580 Words   |  7 Pagesthem gain a competitive advantage over other firms in the industry. A competitive advantage is the ability of a firm to consistently earn profits above the industry average. A DuPont Analysis of a firm and its competitors helps to determine whether a firm is experiencing a competitive advantage. A DuPont Analysis shows the Return on Equity (ROE) of a firm. This is a good measure of its profitability. DuPont Analyses also provide a breakdown of ROE to examine the source of any profitability. Read MoreThe Entry Mode Strategy Of Hyundai, A Korean Multinational Automobile Manufacturer2631 Words   |  11 Pagesintroduce the entry mode strategy of Hyundai, a Korean M ultinational automobile manufacturer. Having reviewed the history of Hyundai and its classical marketing cases, the entry mode of Hyundai is analyzed from four aspects, which covers pricing strategy, market segmentation strategy, branding strategy and commercial service strategy. All the above strategies are based on its marketing and advertising campaign in Chinese market. Through these analyses, the reason that Hyundai obtained its success under presentRead MoreCompany Analysis Report : Automotive Industry858 Words   |  4 PagesCompany Analysis Report Assignment: Automotive Industry Ford The automotive industry includes all companies and organizations that contributed in the design, manufacturing, marketing, and selling of a wide variety of motor vehicles. 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SWOT analysis Hyundai Strengths Weaknesses Serving Worldwide Research and development Shortage of spare parts Product recalls Opportunities Threats Develop fuel efficient cars Provide training to dealers Exchange rates Competition (Hyundai Motor Company, 2015) GM Strengths Weaknesses Strong brand portfolio Strong presence in China High cost structure Brand dilution Opportunities Threats Positive attitude towards â€Å"green† vehicles Changing customerRead MoreHyundai : Hyundai Situational Analysis Essay3280 Words   |  14 PagesMarketing 101 Hyundai Situational Analysis Name: Ella Griffin Course: Mark101 Student ID: 300291938 Tutor: Andrea Khor Due Date: Thursday 25 September 12pm. Word Count: 1. Executive Summary The Hyundai brand as a whole has grown swiftly into a global auto industry powerhouse. But first and foremost, Hyundai is a New Zealand is a New Zealand company. All of Hyundai’s dealerships and heap office are 100% operated and owned by New Zealanders and that is something that the franchises prides

Essay on Three Reasons Against Gun Control - 646 Words

A controversial subject in America today is gun control; should there be or should there not be. I do not know the answer to this question, but I do have an opinion as most citizen of our country. All trough our history guns have been used for the good of the people, and on the other hand, they have been used for the not so good of the people; however, as with most things there is a good use and a bad use. I believe the good uses out weigh the bad uses in this case. In this essay I am going to discuss three reasons I am against gun control: one being it is our constitutional right to bear arms, two every citizen should have the right to protect themselves, their family, and their property, and three for conservation purposes hunting†¦show more content†¦He never used these guns to hurt or kill anybody he simply enjoyed having them and taking care of them. He left these guns to my brother and now he enjoys doing the same things my grandfather did with them, he has added pistols to the collection and the collection keeps growing. He hopes one day to leave his collection to his son or grandson, but if gun control were enacted he would not be able to continue this family tradition, and maybe lose what he and our grandfather collected. Every citizen should be able to protect themselves, their families, and their property. If it takes a gun to do this, then by all means, we should be able to have them in our possession. If guns were taken away from the honest people, the dishonest people would find ways to get them, and without a means of protection how could we protect what is ours. What I am trying to say is if having a gun in your possession may keep someone from trying to harm us, what we have, and own, then guns do not need to be taken from us. Maybe more restrictions should be placed on purchasing guns; for example, fines put on people having guns in their possession that are not registered to them, and also fine the person the gun is registe red too. Law enforcement agencies should be notified if a gun is no longer in the possession of the person it wasShow MoreRelated Gun Use Must Be Strictly Regulated Essay763 Words   |  4 Pageslive in. Drugs, guns, and alcohol are all detrimental to human beings. Among them all, however, guns are known to have the most direct impact on human lives. Many murders have been made, many threats, and suicides. Many cases have been able to take place because of guns. Therefore, gun control must definitely take place in the society that we live in today. Then, why do some people desire the country to require everyone to have a gun in their homes? Why is it that they want the guns to lie around asRead MoreGun Control And The Second Amendment Essay1294 Words   |  6 PagesGuns, Guns, Guns. In today’s news Gun Control, has become a controversial topic. I have heard many people say that, â€Å"Guns don’t kill people, people kill people†. So, do we need gun control? Pe ople talk because they have mouths, they don’t know the extent about gun violence. About half of the country’s population is for / against gun control. Consistently, the media outlets are reporting shootings, that is accidental or intentional whichever way it is trending across the United States. Stronger gunRead MoreBennett Dorton. English 11. 1-26-17.Gun Control In America.1270 Words   |  6 PagesBennett Dorton English 11 1-26-17 Gun Control In America Every time a gun injures or kills in self defense it is used seven times in a criminal assault or homicide; furthermore the main argument against stricter gun laws is the fact that they are needed for self defense. Gun control is a very controversial and debatable topic, and many people have different opinions. In the Constitution, The Second Amendment gives the right to bear arms, but there have been restrictionsRead MoreThe Argument Against Gun Control Essay1141 Words   |  5 Pagesthis paper, I consider the topic of gun control. First, I present Dixon’s argument in support of gun control, which is that all personal guns should be banned. Second, I introduce Huemer’s argument against the regulation of guns, which is that banning personal firearms is not justified. Third, I critique Huemer’s argument against gun control on the grounds of three claims. First, the right to own a gun is nullified by its negative repercussions. Second, gun control does not violate an individual’s rightRead MoreThe Issue Of Gun Control1573 Words   |  7 Pagessay. The issue being gun control and how guns affect and/or end lives, the even bigger issue though is the issue of how people can or can not write about gun control to educate the public. Gun Control is an issue that needs to be avoided when trying to persuade readers of an opinion for two reasons, the issue of gun control is a terrible essay topic because there are too many emotions involved in gun control debates and because in general there is no good research on gun control. The only essays andRead MoreThe Issue Of Gun Violence911 Words   |  4 Pages Gun violence is the sign of a far greater universal problem in America today. Violence and gun violence specifically, is surrounded within, and spread all through every part of our society. All the reasons remain intimately related to the actual solution, which can only be a general solution one by treating it as one is sue. The region that I live in is considered a peaceful part of Harvest, which I am particularly grateful about. I do not have to worry about gunfights in the roads of my communityRead MorePros And Cons Of Gun Control1073 Words   |  5 Pages Implementing gun control in the United States would only result in more chaos and increased rebellion from citizens who responsibly and legally own firearms. In doing so, the law-abiding citizens would be left defenseless against the criminals who continue to obtain guns illegally. Not only that, but the 2nd amendment rights of the United States Constitution would be diminished and the crime in the community would remain the same or perhaps increase. Gun control would not stop criminals from illegallyRead MoreEssay about Gun Control in America1300 Words   |  6 PagesGuns are there a right to all American citizens, or are they an out of date way of defense. In this paper you will find many examples of how guns are a right for Americans. Also necessary way of defense. People who are for gun control, assume that when guns are taken away there will no longer be any gun related crime. This is far from the truth, in many places where strict gun control bills have been passed; the murder rate has risen by a huge amount. In the following paragraphs you will findRead MoreGun Control Laws Should Be Stricter Laws931 Words   |  4 Pagesstricter gun control laws. By this they mean, regulate the sale, manufacture, possession, transfer, and use of firearms. They believe if the government does not make stricter gun control laws, then gun violence and deaths due to guns will only continue to increase over the years. Although there are many people for gun control laws, there are many people who are also against it. Some of the people who are against gun control laws probably will not understand why there should be stricter gun control lawsRead MoreAnnotated Bibliography On The Gun Of The Teeth : The Worldwide Plague Of Small Arms1597 Words   |  7 Pagesis one gun for every ten people on earth today. The people who supports gun control believe that if we are trying to save the world, guns for wars should not be shipped around for individual uses. There have been around 400 million deaths due to small arms and conflicts since the fall of the Berlin Wall. Once a person owns a gun, it is very rare that they will be willing to give the gun up. In South Africa, guns have been melted down, blown up, and cut into pieces. If there were stricter gun control

Annotated Bibliography On Web Services Security - 1713 Words

Overview Web Services Security has developed, implement, and will maintain a policy to ensure that appropriate safeguard measures are taken to be in compliance with American Legal System. Organization’s Position Web Services Security uses a risk-based approach to determining system security requirements to ensure that security is commensurate with the risk and magnitude of harm that can result from the loss, misuse, or unauthorized access to, or modification of, each of the following laws; GLBA, PCI, FERPA, HIPAA, SOX Policy The requirements to perform in this policy contained in the Web Services Security Program Handbook and are in compliance with the following: †¢ The Gramm-Leach-Bliley Act (GLBA) requires financial institutions or companies that offer consumers financial products or services like loans, financial or investment advice, or insurance to explain their information-sharing practices to their customers and to safeguard sensitive data. (Gramm-Leach-Bliley- Act, 2015) o Critical steps Web Services Security lacks - this law is not one that would be required by our company o Measures and processes to put in place to ensure our business is compliance – there are no measures to be processed †¢ Payment Card Industry Security Standards Council (PCI) is a set of requirements designed to ensure that ALL companies that process, store or transmit credit card information maintain a secure environment. Essentially any merchant that has a Merchant ID (MID) (PCI ComplianceShow MoreRelatedTop Three Trends in your profession and associated industry Annotated Bibliography1499 Words   |  6 Pagesin your profession and associated industry-Annotated Bibliography The top three trends in the Cyber Security field are salary, career advancement, and the need for predictions of the future in how information is exchanged. 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Cultural Dimension of Global Business

Question: Discuss about the Cultural Dimension of Global Business. Answer: Introduction: Investing in distinct market creates foreign affiliates or subsidiaries and engage with joint ventures or strategic alliances is the main business proposition of the multinational corporations. Using the overseas supplies they function as a system consisting of many subunits operating in a divergent business context, such as national cultures, recruiting multicultural workforce, dealing with foreign investors and accomplishing the needs of other groups of stakeholders in each country of operation. In this way, MNCs maintains stable relationships with the group of stakeholders in the cross cultural business environment. According to Malik and Zhao (2013) if there are barriers to cross-cultural relationships in MNCs, the effectiveness of the multicultural workforce will be likely to drop due to obstacles to tasks realization On the contrary, then cross-cultural interactions may definitely accelerate the employee learning and productive, enhanced communicational perspectives and increas e the level of satisfaction of personnel. Understandably, communication between nations is largely influenced by global interactions between various people from different belonging and their cultures correspondently. This paper will address such understanding by developing theoretical concepts by reviewing relevant articles and explore the presentation of findings in the subsequent part. The study of cross culture is the fundamental aspects of the intercultural management field. The crossing geographical boundaries by the companies give the birth of multinational companies have largely engaged in the expansion process to create international competitiveness by reducing the costs of production and exploiting the market opportunities. In this way, several businesses are engaged with trade liberalization and economic integration. By sharing an effective knowledge and use of cross cultural diversity can contribute towards developing unique ideas and experiences for enhancing the competitive position of organizations (Maheswaran and Shavitt 2014). This cross cultural management has thus significance in the modern business operations and greatly influenced in the growth of the business. Ferraro and Brody (2015) have reported that an oversea management of business is undividable from the spare of patterned cultural behaviors because culture is represented in terms of the en veloping and collaborative beliefs, values, norms an symbols that guide that everyday life of different groups of people. Several researchers have defined cultures in a diverse ways; for example, Chhokar et al. 2013 describes culture as learned patterns of perception, values, behavior that is also dynamic and heterogeneous. Emerging growth of intercultural business across the world increases essentialities for international managers to learn and adopt other cultural skills as well (Forsgren and Johanson 2014). Incorporating all aspects into the business, several nations are welcoming largest members of newcomers including the United States, Australia, and Canada. However, most of the Western European countries have now experiencing extensive waves of immigration. On the other hand, several Asian countries like Singapore, China, and Japan have also associated with the unprecedented journey of cross-cultural businesses and ensured the nations growth. One of the most famous frameworks for analysis of cross cultural issues in human resource management was that offered by Greet Hofstede (1980a). The model displays five bipolar dimensions along with difference in culture could be analyzed: high/low uncertainty avoidance, masculinity/femininity, individualism or collectivism, high/low power distance and long/short tome orientation (Hsu, Woodside and Marshall 2013). The main result was a concise set of cultural scores describing national cultures and its effect of cultural diversity on several aspects of workplace-related behaviors and processes. According to the thoughts of Hofstede, every person follows his own patterns of thinking, feeling and corresponding responses which are learned during his lifetime. Thus this can be understood that Hofsteade emphasized more on mental attributes while describing the culture in management literature (Steenkamp and Geyskens 2012). In other words, Hofstede identified the fundamental differences of the cultures which later named as systematic differences across culture by many researchers. For instance Chinese cultures are found to be collectivistic whereas individuals are often practiced the individualist approaches while negotiating with other cultures. On the contrary, several researchers have collectively summarized that culture directly impacts on the negotiation styles of international managers. There are a variety of elements create the culture of population or a country through time which includes social structure, religion, language, education, political and economic philosophy (Moran, Abramson and Moran 2014). International business managers need to adopt foreign businesses by following all cultural elements in the Griffin and Pustays approach. In all group of people, there is a social structure which defines the role of individuals, its satisfactions, and the mobility ion society. People are often influenced by family in society and this is the first aspects of soc ial structure. For instance, majority of families of the United States are nuclear family and they eventually undergoes individual decision making process. In other words, those societies are centered in individualism. The international managers of United States, thus follows the individual work ethics and excelling their creativity and versatility by taking individual decisions over consensus. On the contrary, people belongs in the Japanese society has a large dependency on the group. Taking business decisions, in this context, international managers often face difficulties while negotiating with lack of individual freedom and showing low regards for rules and professional values. Those business societies believes in perusing harmony with reality, often faced cultural barriers while negotiating people who belongs into the more liberal business culture. According to Cohn, Fehr and Marchal (2014), cultural sensitiveness must be in line with the business model. However, the cultural s ensitivity does not mean giving up ones own culture. All international business activity involves cross-cultural communication. While communicating with cross-cultural people in establishing business negotiations in oversea markets, international managers are often come across activities such as exchanging information, sharing innovative ideas, decision making and provides motivations to others. According to Thomas and Peterson (2014), communication includes any behavior that another human being recognizes and interprets: it is all about the level of understanding one person sharing with others. Thus both verbal and non-verbal messages are conveyed with each other while dealing with cross cultural business activities. In this context, communication plays a large role in establishing the long lasting relationship with the global clients. Parke and Ladd (2016), however, contradict that cross cultural miscommunication is the biggest threat in creation of cross cultural management within the workplace. International managers need to mainta in communicational transparency not only with the clients of overseas but in managing internal culture-driven workforce as well. Interestingly, communication does not necessarily result in understanding (Ang and Van Dyne 2015). It often mislead by getting less appropriate responses from the receiver sides in the cross-cultural programs and thus results business failure in establishment of the cross-cultural partnership. Budhwar and Debrah (2013) opined that culture-driven communication repeatedly involves misunderstanding caused by misinterpretation, misperception and misevaluation between oversea partners. For instance, a Japanese businessman wants to tell to their Norwegian client that he is less interested in a particular sale. Maintaining that politeness, the Japanese says, This will be very difficult However, the Norwegian may interpret this comment as that there are still resolved problems not that the deal is off. Thus, it is often evaluated that the greater the differences b etween the senders and the receivers cultures, the greater chance for cross-cultural miscommunication (Thomas and Peterson 2014). One should, therefore, assume difference until similarities is proven in approaching cross-cultural situations. In addition, an international manager needs to be recognized that organizational culture makes sense by noticing the behavior of the person and that the logic and rationale are culturally relative. In the phase of globalization, the culture profoundly influences how people manage their business maintaining certain thinking patterns, preferring a particular style of communication and showcasing the behavioral approaches (Cavusgil et al. 2014). For instance, between a Chinese executive with the private sector managers of Shanghai - can create barriers that may encumber the process of negotiation. Despite the fact that cross-cultural interactions of managers are certainly increases the end productivity of organizations, however, the most challenging part is to gaining the skills and experiences about the worlds cultures (Ferraro and Brody 2015). Apart from communication barriers, emotionalism plays a large role in developing business process or negotiation with client parties. According to Cohn, Fehr and Marchal (2014), managers of Latin America show their emotions at the negotiating table, while the Asian culture does not permit to show their emotion in front of others (Adekola a nd Sergi 2016). Asian managers can hide their emotions or feelings which help in making the appropriate decisions during the process of negotiation. The partner begins by presenting the maximum deal if the other side accepts all the stated conditions under the approach of building down. On the contrary, one side begins by promising a minimum deal that can be widen and increased as the other party accepts additional conditions (Forsgren and Johanson 2014). Thus, managers often finds problem in understanding the emotional quotient of other business partners. In short, the international managers faced difficulties in negotiating with business partners for fundamental cross-cultural differences in terms of cultural values, norms, traditions, social structure, religion, language and individual patterns of thinking process (Dunning 2014). All these aspects are considered and largely influenced while taking sound business decisions or interacting with one business partners with another. In establishing an international partnership business and negotiating with other countries, culture influenced largely while establishing business contracts with cross culture or third culture parties. Due to the cultural differences, American people tend to be accurate and believe in more detailing regarding the legal part of the activities of the business. Other cultures, on the other side, give preferences on mutual understanding and satisfied with shorter period of contracts. Therefore, managers need to invest their time for understanding more about differ ent cultural dimensions. It is indeed significant to develop cross cultural business partnership or any form of strategic alliance. The space language is one of the useful dimensions which can transform different culture of the organization (Adekola and Sergi 2016). In this regards, business managers keep maintain distances while developing the face to face interactions. This distance can be varied from one culture to another and can be easily observed (Moran, Abramson and Moran 2014.). In this way, partners can manage businesses by giving space to each other in a formal and informal context. Simultaneously, the use of material goods is another aspect of diverse cultural dimensions. In most of the American companies, managers give values the acquisition and possession of material goods in a secular position of the business. Distinct from American companies, executives share their office premises with other employees and the differences in salaries in smaller. In addition, European companies disclose the existence of more even scale of salaries between highest and lowest. Thus it would be better to grant less impo rtance to the aspects of material and status in the organization. In this way, partners of the international business can understand the cross cultural dimensions and individual perspectives. To increase the capacity of competing outside the national frontiers, cultural adventurers should be likened with tourists. Tourist can take an active interest in other culture. Secondly, partners of the business should be keen to know about other cultures for gaining the level of understanding during the business negotiation. In that case, partners will be playing the role of cultural sensitizer who can perceive the behavior, norms of other cultures as well. Thirdly, it is indeed important to negotiate contracts with other partners without any bias. By acquiring an in-depth knowledge about the other cultures, the partners can deal with smooth operations without facing any cultural obstacles. The cross cultural communication proficiencies will eventually be increased which enforcing frequent business interactions among business partners. By inferring general laws and developing new functional concepts, partners can develop third cultures that can be understood by both the negotiating partners. In this way, cross-cultural business partners can establish their international business collaborations and ensure smooth communicative operations for the long term. References: Adekola, A. and Sergi, B.S., 2016. Global business management: A cross-cultural perspective. Routledge. Ang, S. and Van Dyne, L., 2015. Handbook of cultural intelligence. Routledge. Budhwar, P.S. and Debrah, Y.A. eds., 2013. Human resource management in developing countries. Routledge. Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. International business. Pearson Australia. Chhokar, J.S., Brodbeck, F.C. and House, R.J. eds., 2013. Culture and leadership across the world: The GLOBE book of in-depth studies of 25 societies. Routledge. Cohn, A., Fehr, E. and Marchal, M.A., 2014. Business culture and dishonesty in the banking industry. Nature, 516(7529), pp.86-89. Dunning, J.H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge. Ferraro, G. and Brody, E.K., 2015. Cultural Dimension of Global Business. Routledge. Ferraro, G. and Brody, E.K., 2015. Cultural Dimension of Global Business. Routledge. Forsgren, M. and Johanson, J., 2014. Managing networks in international business. Routledge. Hsu, S.Y., Woodside, A.G. and Marshall, R., 2013. Critical tests of multiple theories of cultures consequences: Comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and distance for explaining overseas tourism behavior. Journal of Travel Research, p.0047287512475218. Maheswaran, D. and Shavitt, S., 2014. 0)Issues and New Directions in Global Consumer Psychology.". Journal of consumer psychology, 9(2), pp.59-66. Malik, T.H. and Zhao, Y., 2013. Cultural distance and its implication for the duration of the international alliance in a high technology sector. International Business Review, 22(4), pp.699-712. Moran, R.T., Abramson, N.R. and Moran, S.V., 2014. Managing cultural differences. Routledge. Parke, R.D. and Ladd, G.W. eds., 2016. Family-peer relationships: Modes of linkage. Routledge. Steenkamp, J.B.E. and Geyskens, I., 2012. Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede. Journal of the Academy of Marketing Science, 40(2), pp.252-270. Thomas, D.C. and Peterson, M.F., 2014. Cross-cultural management: Essential concepts. Sage Publications.